How to Successfully Pitch to Brands in 2023

As a UGC (User Generated Content) creator, pricing yourself and pitching your services can be a daunting task, especially if you're just beginning your career as a content creator. However, with the right approach, you can increase your chances of landing deals and making a living as a content creator. In this article, we'll discuss how to write the best converting email pitch and how to price yourself as a UGC content creator. 

Let the money roll in. 

Why Creators Should Approach Companies 

Whether on TikTok, YouTube, or Instagram, creating sponsored content for businesses is one of the most popular way for creators to monetize their work. 

The best thing, though? You are not required to have a massive following. 

In fact, we discovered that micro and nano influencers, or those with fewer than 10K followers, have the greatest average engagement rates.

Don’t be scared to put yourself out there and pitch to brands, no matter how large your following is!

What Is An Email Pitch? 

In brief, a pitch email is sent to brands you'd like to work with and contains the following information: 

• Something about yourself
• What you like about the brand/products
• Why should they work with you

Pitch emails should be succinct — no more than two to three paragraphs — and provide a summary of your track record for increasing brand recognition or generating leads.

Step By Step Guide

Personalize Your Pitch

The first step to a successful pitch is to make it personal. You should show the brand that you have done your research and know what they stand for. For example, you can mention that you have used their products before and enjoyed them, or you've been following their social media pages and love the content they put out.

Highlight a Pain Point

The next step is to highlight a pain point that the brand is facing. You can identify this by going through their social media pages, website, or by observing their marketing efforts. For instance, you can point out that their TikTok account is inactive, or their Instagram page lacks user-generated content that can increase engagement and sales.

Provide a Solution and Your USP

After identifying the pain point, you should provide a solution that you can offer as a UGC content creator. Explain how your services can help them overcome the challenge they are facing. Additionally, you should highlight your unique selling proposition (USP). This is what sets you apart from other UGC creators and why the brand should choose to work with you.

Sprinkle an Idea You Have for the Brand

To further convince the brand to work with you, you can include an idea of the kind of content you can create for them. This can be in the form of an example of your work or an attachment showcasing your skills. For example, you can create a short video using their product and share it with them.

Dos and Don'ts

When writing your pitch, there are a few dos and don'ts to keep in mind. Firstly, check your grammar with a tool like Grammarly to ensure that your pitch is error-free. Secondly, be creative and unique in your approach to stand out from the competition. Lastly, don't give up. It might take a few attempts to land a deal, but persistence pays off.

On the other hand, there are a few things to avoid when pitching. Firstly, don't attach your media kit to the first email. You should wait for the brand to show interest before sharing your portfolio. Secondly, avoid including links in the first email as they can be seen as spammy.

Example

Hello [founder] and [brand name] team,

Happy Monday, I know you probably get tons of emails a day so I’ll get straight to it.

My name is [name], and I’m a 32 years old UGC content creator who just happens to love [blank]

I actually saw you on AAmazon and I purchased some of your [blank]. 

PAIN POINT

I instantly went to find you on TikTok and I noticed that you have a page, but you do not have any videos currently posted on the platform. 

SOLUTION

I would love to help you grow a following on TikTok and reach more of your target audience on the platform.

USP and HOW CAN YOU HELP THEM

I know all things TikTok and i keep up with all the latest trends. That will help you increase your views and engagement and gain brand awareness.

CLOSE

If this sounds like something you might be interested in, please let me know and I’ll send over my portfolio for your review.

I look forward to working with you.

P.S. I created a few videos with [blank] that I had already purchased, and this is an example of what I can do for you in the future. Please let me know if you’d like me to send them over.

Example 2

Hello

I have been following [name] for a while now and I would love to work with you and create high thumbstop content that will convert into sales! I am a UGC creator and I specialize in skincare and lifestyle.

I've noticed that your instagram reels do not have many organic testimonials or a day in the life with your products and I believe that will not only increase your engagement, but also your sales.

If this is something that interests you, please let me know. I do have a portfolio filled with examples from past collaborations if that is something that you would like to see. 

I look forward to hearing from you.

Pricing Yourself as a UGC Content Creator

Now that you know how to pitch your services, let's talk about pricing yourself as a UGC content creator. Pricing can be tricky, but you should consider factors such as the time and effort it takes to create content, your level of experience, and the brand's budget.

As unappealing as it sounds, don’t overrule gifted collaborations: it’s a great way to start creating content for brands and build a relationship with them while gaining experience.

Finding UGC Deals

To find UGC deals and partnerships, you can use platforms like Cohley or Popular Pays, which specialize in connecting brands with UGC creators. However, competition for deals can be high on these platforms, so you should also consider reaching out to your favorite brands directly. Most creators land most deals on Twitter, where the UGC community is active and healthy, and on UpWork.

Conclusion

In conclusion, pricing yourself as a UGC content creator and writing the best converting email pitch can be challenging, but with the right approach, you can succeed. Remember to personalize your pitch, highlight a pain point, provide a solution and your USP, sprinkle an idea, and follow the dos and don'ts.

Additionally, when pricing yourself, consider factors such as time, experience, and the brand's budget. With these tips, you can increase your chances of landing deals and making a living as a UGC content creator.

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