Why Brands Should Prioritize Paid Collaborations with Creators Over Gifting
In the rapidly evolving landscape of digital marketing, brands are constantly searching for the most effective ways to reach and engage their target audiences. Collaborating with content creators has become a cornerstone of many successful marketing strategies. However, a common debate arises: should brands focus on paid collaborations, or is gifting products to creators sufficient?
July 4, 2024
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